gaja Brain
Build and govern your company brain
Every sales interaction shows gaja what should improve. Your brain manager approves what becomes the rule, fixes what slows the team down and sets who can use each part of the brain.
The other side: gaja MCP, how your AI reads the brain
Learns from the tools your team already works inLearns from your team's tools
HubSpot, Salesforce, Attio, Gong, Gmail, Slack, Microsoft Teams, Fireflies, Granola, Aircall, Smartlead, LinkedIn, Notion
How it works
Five layers between your data and your AI
The lower layers fill up with what gaja extracts from your team’s work, and the upper ones hold the rules everyone follows.
Your LLM or AI agent
Claude, ChatGPT and the other AI tools your team uses read every layer through MCP, within each person's access.
The same AI tools you already use
Foundations
Who you sell to, what you sell and how you say it: the ICP, the personas, the pricing rules. Every other layer points here.
The brain manager approves every change
Know-how and skills
How each team applies the foundations, how it qualifies, scores and follows up, and the skills that run it the same way for everyone.
Proposed by people and agents, approved by the brain manager
Learning
What the work is teaching: recurring objections, patterns across accounts, why deals are won and lost, each with its evidence.
Written by agents as they work, sorted by gaja
Entities
One record per account and per person: where things stand, what was agreed, what is still open, with a source on every line.
Updated as your team prospects, engages and sells
Personal scope
Each person's drafts, preparation and preferences, kept beside the shared brain.
Its owner
Your data sources
Your CRM, inbox, call recorder and documents. The records stay there, and gaja keeps what it learned with a link back to each one.
Raw data, read in place
The brain manager
Manage what your AI tools work from
One person keeps your company knowledge and workflows current, controls access and monitors how the brain is used.
Add companies with 10 to 20 sales reps to the core ICPAdd companies with 10 to 20 sales reps to the core ICP
5 of the last 8 deals won were companies with 10 to 20 sales reps. Today the ICP starts at 20.
− Companies with 20+ sales reps
+ Companies with 10+ sales reps
Approved by Holly Brennan · ICP v5 is live
Every seller’s AI tool reads v5 from now. v4 stays in the history.
Proposals
Review changes with their evidence
gaja shows what it wants to change and the deals and calls behind it. Approve, edit or decline it, and the version it replaces stays in the history.
/lookalike-engine
Skill · v2Finds companies that look like the ones you won
- 1Read the deals won this year
- 2Apply the ICP
- 3Find companies that look like them
- 4Add the top 50 to the CRM as leads
Skills
Build shared skills
Write a working method as steps and share it with the team: people and agents run it the same way. When the process changes, you edit the skill once and everyone runs the new one.
Governance
Set access for each person
Choose which skills and which parts of the brain each person and each agent may use. The rule follows them into whichever AI tool they open.
- ICP and personas
- Accounts and contacts
- Pricing and discounts
- /next-move
What's the lowest discount I can offer?What's the lowest discount I can offer?
Blocked: Pricing is not in Ivy’s access
Holly switches Pricing off for Ivy once, in gaja. When Ivy asks Gemini for a discount, the request is checked against her access and blocked.
145
skill runs this week
| /lookalike-engine | /next-move | |
|---|---|---|
| HBHolly BrennanHead of Sales · | 4 | |
| MTMax ThorntonAE · | 14 | 3 |
| ICIvy CarlisleSDR · | 9 | 31 |
| JHJack HollisAE · | 3 | |
| outbound-agentAgent · |
Ivy runs /next-move 31 times a week. Max ran it 3 times, Holly and Jack never opened it.
Observability
See who uses what
Which skills each person runs, how often and from which AI tool. Spot the skill one seller runs every day that the rest of the team hardly opens.
Integrations
It plugs into the tools you already use
Native integrations with the tools where your team’s knowledge lives, and nothing to migrate.
HubSpot, Salesforce, Gmail, Slack, Notion, Google Drive, Microsoft Teams, Intercom, Calendly, Gong, Fireflies, Granola, Zoom, Aircall, Apollo, Smartlead, LinkedIn
Make your company understandable to AI
We’re working with a small group of B2B sales teams to connect their tools and put their working methods into gaja.


Apollo

