Nobody wrote down why you win
The CRM says closed lost, 150k, Q3. It never says you were the second choice, or that the champion was reorganised two weeks before signature.
Every new agent starts
where your company left off
One governed layer holds your sales method, your decisions and what every deal taught you.
Your sellers and your AI agents read it before they act, and a person approves every change.
Search the brain
PA
Thursday morning
Last night produced 7 proposals
Waiting for your yes7
-
Learning
Add "we already use Copilot" to the discovery objections
4 lost deals · 3 calls -
Contested
Two discount policies disagree on the ceiling for annual deals
Pricing doc v2 · Slack thread -
Claim due
"Brightwell signs by end of Q4", said on 2026-09-17
Checked against the CRM after 14 days
Call brief · Northwindready
Northwind chose us second last year: the champion was reorganised two weeks before signature.1
On the last call the CFO asked for a pilot under 20k.2
Your method: confirm the budget owner before the demo.3
- CRM account, lost reason
- Calls 2026-09-24, minute 12
- Method qualification, approved
Written to the deal record
gaja is the context and governance layer for B2B sales teams: it keeps how your company sells, the decisions you took and what each deal taught you, and hands every seller and every agent what the task in front of them needs. Every line carries the source it came from, and nothing becomes trusted memory until a person says yes.
Reads from the tools your sellers work in
- HubSpot
- Attio
- Salesforce
- Slack
- Fireflies
- Granola
- Fathom
- Gmail
Every agent you add is a new hire with amnesia
What your company knows about selling sits in people's heads, old threads and six tools that disagree. Each agent rebuilds it from scratch, works alone, and forgets what it learned.
Every session starts from zero
Before a call someone opens six tabs and rebuilds what the company already knows about the account. Next week somebody else does it again.
Your best seller can't be copied
What the top performer knows reaches nobody else. Fifty agents can work for a year and leave almost nothing behind for the next one.
Anything written becomes truth
A remark in a thread weighs as much as a decision from the CEO, and nobody can say who changed a rule, or when.
A brain your agents read before they act
Your method, your decisions and what every deal taught you, handed to each seller and each agent when a task needs them.
Skill · meeting prep
Prepare my call with Northwind, Thursday at 10:00
GD
Asked by a sellerWednesday, 18:40
What the brain handed over
Lands in
Deal record · brief
Where each line comes from
Everything your team knows about selling, in one place
The method, the decisions and the lessons from your deals, kept in one live version, turned into skills, and read by every seller and every agent.
One live version of every truth
Each truth has one home. When it changes, the old version is marked superseded instead of deleted, and two pages that disagree are flagged for a person.
Skills, written once
The way your top seller prepares a call, written as steps every seller and every agent runs the same way. Built in the skill builder and saved as a file you can read.
Who read what
Which agent read which page, who approved which change, and what an agent could not reach because it sits outside its scope.
What does the brain keep from our tools?
What it learns from them: a pattern across calls, a decision taken on a call, a correction a real outcome forced on the method. The records stay in your CRM, your call recorder and your inbox.
What is a skill?
A procedure written once, such as the way your best seller prepares a call, that every seller and every agent runs the same way against the brain.
Who decides what an agent can read?
You do. Access is set per source, for people and for agents, and an agent reads only the sources you opened to it.
What one seller learns, the whole floor starts from
A lesson from one call becomes the starting point of the next one, for every seller and every agent, as soon as a person approves it.
One lesson, every seller
An objection raised on one call reaches the whole team once it is approved, with the call it came from attached.
Lands where the seller works
The brief sits in the deal record and the corrected field sits in the CRM. Nobody opens another tool to use it.
Sharper after every closed deal
Won and lost deals correct the method. Each version keeps the evidence that changed it, and the one before stays readable, marked superseded.
Governance and provenance
You decide what agents know and change
Access is set per source. Every claim carries where it came from and how much it weighs, and every change to the method carries the name of who approved it.
- Per-source access. You choose which tools the brain reads and which agents may read the brain.
- A weight on every claim. A figure seen in the CRM counts more than a number someone repeated on a call.
- A name on every change. The method moves only when your brain manager approves the proposal.
For your agents
Every agent reads the same brain
Your agents ask the brain before they act and get back context they can check: short, scoped to them, and sourced line by line.
Join the waitlist- [01]
Only what the task needs
An agent asks with an account and a task, and receives the few lines that bear on it.
- [02]
Scoped per agent
Each agent reads the sources you opened to it, and nothing outside them.
- [03]
A source on every line
Every item comes back with where it came from and how much it weighs.
- [04]
Trusted means approved
Agents read what a person approved. What the night proposed waits in the queue.
Work with any agent framework
MCP is the open protocol AI tools use to reach context outside themselves. Any agent that speaks it reads gaja, each one with the scope you set.
gajaMCP server
Claude Code
Codex
Cursor
Gemini
Grok
Hermes
OpenClaw- Your agent
GPTYour agents load the conclusions, not the whole account
The records stay in your CRM, your call recorder and your inbox. The brain hands an agent the conclusions its task needs, so each session starts short and every model you use reads the same method.
Without the brain, every session
Example- CRM history214 activities
- Call transcripts9 calls
- Email thread46 messages
- Slack channel3 months
- Pricing docv2 or v3?
- Sales deck38 slides
→ request get_context( account: "Northwind", task: "first email after the pilot request" ) ← context, 4 items segment mid-market SaaS, passes the ICP gate [method] last_call CFO asked for a pilot under 20k [call 09-24] objection "we already use Copilot" [learning] rule no discount before the budget owner [method]
Shorter sessions
The agent receives four sourced lines instead of reloading transcripts and threads every time it starts.
The AI tools you already pay for
Your team keeps its subscriptions. Those tools read the brain through MCP.
Change model, keep the method
The method and the lessons live in the brain, outside any one model's memory, so the next model starts from them.
From the build log
Coming soon
What the brain does while your team sleeps
ProductComing soon
Why nothing becomes memory without a yes
GovernanceComing soon
Your sales method, written so an agent can read it
Method/ Now onboarding design partners
Start with how
your team sells
We map your method once, connect your tools, and your agents read it from day one. Leave your email and we will write to you.
Questions we get
Is it a CRM?
No. Your CRM stays the system of record. The brain reads from it, interprets records with your shared definitions, and writes approved updates back.
How is it different from ChatGPT or Copilot with our documents connected?
Connecting documents gives an agent access. It does not tell the agent which version is current, which decisions are approved, what it may change, or what the last deal taught. The brain adds that layer.
How is it different from a wiki?
A wiki holds pages people read. The brain holds the method, the decisions and the learning as knowledge agents act on, every claim traceable to its source and updated through approvals when deals bring new evidence.
Does it learn from our deals?
Outcomes across deals reveal a recurring objection or challenge an assumption in your ICP. The learning loop brings that evidence forward for review, and only an approved change enters the shared foundation.
Who controls what agents know and can change?
You do. Access is defined per source, and every change to the method goes through the person you name as brain manager.
What does it keep from our calls and emails?
A summary of each call and email, with what was extracted from it. The recording and the full text stay in the tools where they were created.