--- title: "gaja Brain | Build and govern your company brain" description: "gaja connects every LLM and agent your team uses to your company's knowledge and way of working, and keeps it right with your approval." url: https://www.trygaja.com/platform/brain last_modified: 2026-11-07 --- gaja Brain # Build and govern your company brain Every sales interaction shows gaja what should improve. Your brain manager approves what becomes the rule, fixes what slows the team down and sets who can use each part of the brain. [Talk with us](https://www.trygaja.com/contact)[Discover gaja MCP](https://www.trygaja.com/platform/mcp) The other side: gaja MCP, how your AI reads the brain Learns from the tools your team already works in HubSpot, Salesforce, Attio, Gong, Gmail, Slack, Microsoft Teams, Fireflies, Granola, Aircall, Smartlead, LinkedIn, Notion How it works ## Five layers between your data and your AI The lower layers fill up with what gaja extracts from your team’s work, and the upper ones hold the rules everyone follows. Your data sources Your LLM or AI agent - ### Your LLM or AI agent Claude, ChatGPT and the other AI tools your team uses read every layer through MCP, within each person's access. The same AI tools you already use - ### Foundations Who you sell to, what you sell and how you say it: the ICP, the personas, the pricing rules. Every other layer points here. The brain manager approves every change - ### Know-how and skills How each team applies the foundations, how it qualifies, scores and follows up, and the skills that run it the same way for everyone. Proposed by people and agents, approved by the brain manager - ### Learning What the work is teaching: recurring objections, patterns across accounts, why deals are won and lost, each with its evidence. Written by agents as they work, sorted by gaja - ### Entities One record per account and per person: where things stand, what was agreed, what is still open, with a source on every line. Updated as your team prospects, engages and sells - ### Personal scope Each person's drafts, preparation and preferences, kept beside the shared brain. Its owner - ### Your data sources Your CRM, inbox, call recorder and documents. The records stay there, and gaja keeps what it learned with a link back to each one. Raw data, read in place The brain manager ## Manage what your AI tools work from One person keeps your company knowledge and workflows current, controls access and monitors how the brain is used. Foundations · ICP Proposed by gaja · 2026-10-24 03:10 Add companies with 10 to 20 sales reps to the core ICP Add companies with 10 to 20 sales reps to the core ICP 5 of the last 8 deals won were companies with 10 to 20 sales reps. Today the ICP starts at 20. Evidence 5 won deals 12 calls − Companies with 20+ sales reps \+ Companies with 10+ sales reps Approve Edit Decline Approved by Holly Brennan · ICP v5 is live Every seller’s AI tool reads v5 from now. v4 stays in the history. Proposals ### Review changes with their evidence gaja shows what it wants to change and the deals and calls behind it. Approve, edit or decline it, and the version it replaces stays in the history. /lookalike-engine Skill · v2 Finds companies that look like the ones you won 1. 1 Read the deals won this year Won deals 2. 2 Apply the ICP ICP v5 3. 3 Find companies that look like them Apollo 4. 4 Add the top 50 to the CRM as leads Leads HB Holly Brennan · owner Share with the team MT IC JH RF 9 people and 3 agents can run it now Skills ### Build shared skills Write a working method as steps and share it with the team: people and agents run it the same way. When the process changes, you edit the skill once and everyone runs the new one. Governance ### Set access for each person Choose which skills and which parts of the brain each person and each agent may use. The rule follows them into whichever AI tool they open. IC Ivy Carlisle SDR · Sales team Access - ICP and personas - Accounts and contacts - Pricing and discounts - /next-move Ivy Carlisle in Gemini What's the lowest discount I can offer? What's the lowest discount I can offer? Blocked: Pricing is not in Ivy’s access Holly switches Pricing off for Ivy once, in gaja. When Ivy asks Gemini for a discount, the request is checked against her access and blocked. 145 skill runs this week People Agents /lookalike-engine /next-move /follow-up /forecast HB Holly Brennan Head of Sales · Claude 4 2 12 MT Max Thornton AE · ChatGPT 14 3 17 IC Ivy Carlisle SDR · Gemini 9 31 2 JH Jack Hollis AE · Claude 3 outbound-agent Agent · Claude Code 48 Ivy runs /next-move 31 times a week. Max ran it 3 times, Holly and Jack never opened it. Observability ### See who uses what Which skills each person runs, how often and from which AI tool. Spot the skill one seller runs every day that the rest of the team hardly opens. Integrations ## It plugs into the tools you already use Native integrations with the tools where your team’s knowledge lives, and nothing to migrate. HubSpot, Salesforce, Gmail, Slack, Notion, Google Drive, Microsoft Teams, Intercom, Calendly, Gong, Fireflies, Granola, Zoom, Aircall, Apollo, Smartlead, LinkedIn ## Make your company understandable to AI We’re working with a small group of B2B sales teams to connect their tools and put their working methods into gaja. Work email Talk with us Questions ## Questions we get Not here? Ask us directly and we will answer. [Talk with us](https://www.trygaja.com/contact) ### What is a company brain for a sales team? A company brain for a sales team is one shared source of how the team sells, which every AI tool the team uses reads before it works. gaja Brain keeps it in five layers: the foundations (ICP, personas, pricing rules), the method and its skills, what deals are teaching, a record per account and per person, and each person's own preferences. ### How is a company brain different from a wiki or a knowledge base? A wiki holds documents for people to read, while gaja Brain holds the sales method, the decisions and the lessons as knowledge AI tools act on, with a source behind every line. When deals bring new evidence, gaja proposes the update, and the version it replaces stays in the history. ### Who controls what AI agents know about our sales process? Your company does. Every line in gaja Brain carries its source and the date it was learned, every read and write by a person or an agent is logged, and the brain manager on your team sees what each one used and changed. ### Can an AI context layer learn from won and lost deals? Yes. When deals and calls show a pattern, such as a recurring objection or a segment that keeps losing, gaja Brain writes a proposal to change the method, with the deals and calls behind it. A lesson becomes trusted knowledge once a real outcome shows it worked. ### Does gaja store a copy of our CRM data and call recordings? No. Records, recordings and full transcripts stay in the tools where they were created. gaja keeps what it learned from them, the method, the decisions and the lessons, each with a link back to its source. If you leave, your team keeps the database. ### What happens when two sources in a knowledge layer disagree? gaja keeps both side by side with their dates and sources, marks the conflict and proposes which one stays, with its reasons. Nothing is overwritten silently: the replaced version stays in the history. --- What gaja is, and every page an agent can read: https://www.trygaja.com/llms.txt